Partner spotlight session The Carents Room
“The Carents Room” project aims to reach 1 million potential Carents in the UK, this ambition agreed between Cadent and NGN in October 2021.
branded marketing packs to be distributed to GP surgeries in England
Jackie Gray provided an overview of the collaborative project NGN and Cadent fund through VCMA. “The Carents Room” project aims to reach 1 million potential Carents in the UK, this ambition agreed between Cadent and NGN in October 2021.
There are currently an estimated 5 million Carents (carers of parents) nationally. They are the largest group of unpaid carers and growing rapidly in the face of our ageing population.
The project has been extended to the 31st March 2024, plus the provision of additional funding for (a) additional marketing resources and (b) additional personnel within project partner’s team.
These changes will assist our partner in achieving their current project KPI’s. The additional costs include the cost of printing and distributing branded pharmacy bags to 1,000 pharmacies (2,000,000 bags) over an 8-week period between October and December 2023.
There will also be 7,000 branded marketing packs distributed to 6,500 GP surgeries in England, this includes every GP surgery in England. Some packs will also be provided to GDN’s to promote.
